Have you given thought about your Film Distribution
strategy?
Distribution tactics are most important at the
pre-production stage. In most cases, distribution planning is not strategized
until postproduction. There are two distribution platforms, traditional or non-traditional.
In addition, within those platforms there are eight potential revenue streams.
According to Stacey Park of FilmSpecific, “Which ever platform used the
ultimate goal for any project would be to distribute its contents and maximize
profit”.
Postproduction is the best time to figure out a clear, solid
and realistic plan for distribution. The traditional distribution option would
television broadcast, DVD, or foreign. In resent years non-traditional
distribution like Internet VOD, Cable VOD, have been more appealing because
these outlets allow more control when distributing. Regardless of which path
you decide, there are certain fundamental steps that must be taken to ensure
the film makes a smooth transition.
According to a Canadian based website, approximately 5,000
independent films being made each year, only 200 will ever see the light of day
or generate significant sales. While many creative and visionary artists engage
in the creative process, the distribution aspect in not considered at this
point. Postproduction is the most critical time; this is because during this
time the strategic blueprints are being developed. However on a greater level,
the distribution plan strategy provides avenues that allow the blueprint to get
the film exactly where it needs to go.
Distributing your film comes down to knowing strengths and
scope of the project and who is the potential audience. Once that is
established, building reputable contacts within the industry to properly move
the project forward. Ultimately showing investors that the project has potential
for growth. Moreover, this strategy will give the project many options, such as
creating industry buzz and obtaining funding interest for future projects. When
approaching distribution with the correct knowledge at the proper time it can
makes a great difference in the end results. Timing and strategies are what
makes movie sale at the box office.
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