The AIGA is the oldest design
association; founded in 1914 it started out as “The American Institute of
graphic art. The association has more than 22,000 members in 66 chapters. The
association brings an enormous amount of inspiration and benefits to all of its
members. AIGA also contributes to the world of design and give non-members
opportunities for advancement by allowing them to compete in competitions
sponsored by the association. These competitions allow designers to get their
work recognized in the design industry. AIGA has programs that help designers
build their presents within the design industry. AIGA’s said mission is to
advance designing as a professional craft strategic tool and vital culture
force. This mission affects the design world by setting the guidelines of
excellence for designers abroad. Members are thus given resources and are able
to network, building great business relationships, while adding to their design
portfolio. The graphic industry depends on exposure wherein this association
thrives on making their membership body a vital culture force. Therefore, I
found that the benefits out weights the cost of the member ship fees, the members
are allowed to progress within the design worlds. They are identified as valued
designers because of the association and receive outstanding leads within the
industry.
They sponsor student groups
to keep members abreast on skills. This is an added benefit that keeps the
members tight nit and working in the design field. In addition as an AIGA member
one would be allowed to participate in the health care plan for designers as
well as take advantage of software discounts and much more. AIGA is important
to the industry because of its professional standards of design. The unlimited
information that members receive is phenomenal. The event and competitions are
nationwide and the members are also from all over the world. Therefore, the
network possibilities are endless. The guidelines set by this association are
high and impact and motivate designer to strive for excellence in the field and
in all areas of their professional career. Moreover, after researching AIGA
association, I found that the benefits would be a great tool for my design
advancement. AIGA has given me an abundance of information in my related field.
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