Do you agree that music is not a
product?
In my opinion music is the vehicle that captures the
audiences attention. The bigger picture is that many artists believe that their
music is the product. In most case artist fail to realize that, music is not
the product. The Webster dictionary has defined Product as: an article or
substance that is manufactured or refined for sale. The best way to explain a product
is a single tangible thing that can be owned. Digital downloading has proven that people are
able to separate the content from the product. The function has lead to an
uncontrollable proliferation of the content. Artist must understand and value the
challenges that digital downloading offers by embracing the flexibility given
to their business. Music in it self is not the same thing as the product, until
it materializes into a CD.
Moreover, the financial reward is the purpose; to rethinks and
find creative ways to add value and sale music. Fan – Centrism, separates product
and content. This concept is proven fact, that people only see things as
product if it has personal value. The Internet has brought the world to a
position of convenience. Products are only valuable if there is a need. The
concept is to give the customers what they want and value. Music can never be
the product, because not all music appeals to all audiences. The product is the
posters and merchandise items that first add value to the music. Once the music is packaged than it is an
added valued for consumer. No item can be described as a product until a demand
for the product has developed. Music is a service to its customers and not a
product that is tangible until there becomes a need.
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